Slide taken from our pitch deck
Example poster from the Diversify advertising campaign
Example poster from the Diversify advertising campaign
Brand Guide
Example poster from the Diversify advertising campaign
Slide taken from our pitch deck
“Visually represent- ‘What is the culture presented by H&W’ and how H&W could relate to a broader audience.”
This project was one of our final projects in the first year of my graphic design degree. We visited the Hauser & Wirth Bruton Gallery and had to choose one of 3 briefs to address. Despite being one of the most diverse galleries, Bruton especially did not express enough about the artists from minority backgrounds to us as visitors.
Our concept was a cultural program culminating in an exhibition to try and tackle the problems we found within the art world upon further research, centring H&W as the flagship gallery for this revolution.
Throughout this project we worked well collaboratively, most of the work being a mix of multiple people’s efforts. Notably the branding vision, research and development were all done cohesively. This being said individuals created some elements; I was personally responsible for visualising the concept of the unveiling artwork, creating a GIF in Photoshop which shows the art projections being unveiled and artists' info being revealed.
I created a working Figma prototype for buying tickets for the expo. This was a fun challenge for me, I’ve previously used Adobe XD and Figma was an interesting challenge- certainly one I want to explore more. The prototype is rough around the edges but gets the concept across well.
I was also very involved in our presentation, ensuring it had the same tone throughout and flowed well despite being a mix of everybody’s input. I took an editorial approach to this part of the project.
I created a working Figma prototype for buying tickets for the expo. This was a fun challenge for me, I’ve previously used Adobe XD and Figma was an interesting challenge- certainly one I want to explore more. The prototype is rough around the edges but gets the concept across well.
I was also very involved in our presentation, ensuring it had the same tone throughout and flowed well despite being a mix of everybody’s input. I took an editorial approach to this part of the project.