//pulse

the project part i;

This project was completely up my street. We initially started with more conceptual work, in a group of 4 we had to use the Post Growth Toolkit to reimagine our given object in a post-growth society. Our given object was MRI scanners, and as you can see from the process pages, it was quite the journey from the MRI scanner to a new approach healthcare system.

This project helped to solidify my passion for research and conceptual design, creating a tangible system that does good. Digital and design transformation is at the core of the projects that interest me.

the project part ii;

The branding of this concept was truly fun. We were lucky enough to get to speak to the team at Imagination, Wes and Becca, to get feedback throughout the branding process on what ideas would work best.

We came up with individual initial ideas, my main approach was a mascot-focused design, I wanted to make it youthful and fun, a direct contrast to current healthcare approaches. Using a dog as the mascot was a way to foster a sense of loyalty from the start, and pose the brand as a trustworthy friend. I utilised both bright and pastel colours, each focused on a different aspect of wellbeing.

My mascot design and logo were not ultimately selected, however, my wordmark, primary typeface and colour palette were! This was combined with a fellow team member's logo and secondary typeface to make up our final brand. We collaborated and tested different uses as a group and created our end presentation. I mainly focused on the creation of copy for mockups, brand partnerships, and a website mockup for this, as well as the editorial of the presentation itself. The presentation was very well received and was a great taste of pitching in a professional environment.